Finding Your Fitness Flavor

A food researcher named Howard forever changed how we buy foods.

Howard theorized food companies should offer multiple flavors to appeal to a broader consumer base. Most food companies laughed at him

Finally, Howard convinced Vlasic Pickles to add a “Zesty” Pickle product. Vlasic did and sales increased dramatically.

Next, Howard took his theory to a pasta sauce company. The company soon offered “Chunky Pasta Sauce”. Sales exploded. Soon more pasta varieties were offered. The result? $500 million in increased sales!

Now, when we go to the store we see twenty gum flavors, and five diet coke flavors, etc. Howard’s research greatly enlarged consumer choice options for everyone.

What the heck does this have to do with staying fit? Well…..

Many of us choose a fitness program based on something we see in a magazine, or a product we see on tv, or a program that worked for our brother. So we try the program….

What usually happens? We do not like it and quit after a short period.

Why? My theory is it was probably the wrong flavor for you.

Before starting a program, ask yourself what activity do you like? You may even reflect and consider what physical activity you enjoyed in childhood.

Then pursue an exercise routine centered around things you like to do. Studies show people are more likely to continue exercising if they enjoy the activity. So before you hire that personal trainer or buy that DVD, ask yourself what do you like to do?

Later, your tastes may evolve and change. That is great. But you should always have the loudest voice in the discussion.

My book, Never Get Old, has helped many find their fitness flavor. Check it out over at jeffblairfitness.com